Mayor Michael R. Bloomberg and Administration for Children’s Services Commissioner John B. Mattingly launched an educational campaign titled “Be Careful Who Cares for Your Child,” urging New York parents to be cautious when leaving children with caregivers, even those who are relatives or close family friends.
The campaign is being launched in response to a significant number of recent child fatalities in which very young children and babies were allegedly killed by their fathers or by a companion of the child’s mother.
The public service campaign will consist of radio ads and posters displayed in subway cars, retail shops, hospitals and other City locations.
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